Heatmaps are the new black — and my favorite joke about it is that at a bar I would love to have a heatmap to see who is looking at me, when and where specifically. But in advertising and marketing – oh, boy! Pure gold on the table — and I know if you’re here, you’re about to get so much better at heatmapping. Tracking eye movement can give us fascinating insights into advertising and design and reveal a few things about human tendencies. But what if you’d want to use these tendencies to promote your product or see how
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