Case study: AB testing for Facebook ads and results
Today I’ll introduce you to an interesting experiment. This campaign was started by a writer who‘s trying to get the word out about her new book. She made 2 banner ads featuring two different versions...
View ArticleHow To Ace Marketing With A Heatmap
Heatmaps are the new black — and my favorite joke about it is that at a bar I would love to have a heatmap to see who is looking at me, when and where specifically. But in advertising and marketing –...
View Article7 Basic Banner Ad A/B testing ideas
“I’m so happy with my banner ads and the results, I couldn’t possibly think of anything I’d change to make it even better!” Said no marketer ever. In many marketing and online advertising campaign,...
View ArticleHow to run A/B testing with Bannersnack
A/B testing is a simple way to compare two versions of the the banner ad to see which one gets the best results based on a previously decided-upon metric (CTR, engagements and/or conversions). Using...
View Article7 Reasons To Try A/B Testing Your Ads
Why should you make an AB testing campaign? Here’s a list of reasons why: It is the only to confirm or disprove the hypothesis you’ve gathered from marketing research It will help you optimize the...
View ArticleAB testing – a case study: the Sony banner advertising campaign
Here’s a case study about Sony’s AB test on banner ads: Sony had some banner ads promoting customizable laptops, but they were not performing very well. So one of their web merchandisers thought about...
View ArticleAB testing for banner ads – CTR and conversion results
Product Layer is a crowd-sourced product information API that lets you retrieve basic product information by scanning barcodes with your iPhone. So they started a campaign trying to find developers...
View ArticleCase study: Facebook AB Testing Results
Here’s another Facebook ad split test, conducted by AdEspresso. They ran a campaign with the goal of increasing the number of likes on their Facebook page and had both these version run at the same...
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